Made by hand and heart.
Baked to perfect imperfection.
The Goods
Our Breads
Buns, Baps & Bagels
Fill with goodness
Honestly Amazing
Savoury Treats and Pastries
Goodies
Sweet Treats
Good Honest People.
Made by people who care about quality as much as you do.
People are our finest ingredient.
A recipe or a process is not a competitive advantage. Our people are our advantage and that’s why they come before anything. Treat each other right and the rest will take care of itself.
Radically transparent.
We’re as radically transparent about our ingredient list as we are with each other. Honesty builds trust and trust helps us all be at our best. So don’t be afraid to say what you think or to speak your mind because honesty is baked into our name.
Good things take time.
Just like the perfect loaf of sourdough takes hours to cure, so do our customer relationships. We play the long game. And if that means we have to take a hit in the short term, so be it.
We do the right thing,
not the easy thing.
We use real ingredients, with easy to understand names, we believe that's what gets the best result for our customers. The same goes with other matters. We do right by the customer always, because without them we are nothing.
The good word.
Coffee Vice
The Burger Joint
